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Master of Marketing

Approved Abbreviation: MMkt


Western Sydney University Course Code: 2817.1

AQF Level: 9

CRICOS Code: 099241J


Course Status: CURRENT
This version of the course is available to new and continuing students.


Students should follow the course structure for the course or course version relevant to the year they commenced. This version applies to students whose commencement year in this course is Quarter 1, 2019 or later.

Units may be revised or replaced to ensure students are provided with up to date curriculum throughout their studies, and this may result in a new course version. Refer to the Check My Course Progress page in MySR for the most up to date information for your course.

For Commencement Year Q4, 2017 to Q4 2018 - please refer to: 2806.1 Master of Marketing

Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. With an emphasis on digital marketing, this course prepares suitably qualified people for positions in marketing through an industry informed and applied education approach. The course is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and professional marketers in a digitally informed environment.

Study Mode
Two years full time or four years part-time. One and a half years full time (three years part-time) or one year full time (two years part-time) programs are also available, depending upon entry qualifications (see Pathways listed under Course Structure below).

Course Advice

NameEmail
Farid Ahmedf.ahmed@westernsydney.edu.au
Prospective students should use the links at the top of the page for general enquiries about this course.

Location

CampusAttendanceModeCourse Advice
Parramatta City Campus-Macquarie StreetFull TimeInternal See above
Parramatta City Campus-Macquarie StreetPart TimeInternal See above

Inherent requirements

There are inherent requirements for this course that you must meet in order to complete your course and graduate. Make sure you read and understand the requirements for this course online. The inherent requirements articulated for this course are based on the existing inherent requirements for the Accounting courses.

Inherent Requirements

Admission

1. Master of Marketing - 2 year Pathway (160 credit points)

Applicants must have successfully completed an undergraduate degree, or higher, in any discipline.

2. Master of Marketing - 1.5 year Pathway (120 credit points)

Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline;

Or

Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to business management;

Or

Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of five years full-time equivalent general work experience.

Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.

3. Master of Marketing - 1 year Pathway (80 credit points)

Applicants must have successfully completed an honours degree, graduate certificate, graduate diploma or higher, in a business discipline or a discipline in a related field;

Or

Successfully completed an undergraduate degree in a business discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to marketing management;

Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.

Statement of Service

Work experience will require validation by the relevant employer and cannot be used both as a means of admission and as the basis of an application for advanced standing. Work experience will be evaluated to assess whether prospective students have demonstrated a verifiable capability in management such that they are enabled to undertake the discipline-specific learning contained in this Masters-level course. This criterion is impacted directly by the requirements of a curriculum that addresses AQF Level 9 knowledge and skill outcomes including a stipulation that graduates have cognitive skills to demonstrate mastery of theoretical knowledge in business information management and to reflect critically on theory and professional practice or scholarship.

Applications from Australian and New Zealand citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC). Use the links below to apply via UAC or Western Sydney University. Applications made directly to Western Sydney do not have an application fee.

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.

http://www.uac.edu.au/

https://westernsydney.uac.edu.au/ws/

International applicants must apply directly to the Western Sydney University via the International Office.

International students applying to The University through the International Office can find details of minimum English proficiency requirements and acceptable proof on their website.

International Office

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.

Course Structure

A2012Master of Marketing - 2 year pathway
A2013Master of Marketing - 1.5 year pathway
A2014Master of Marketing - 1 year pathway


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