Course

Master of Marketing

Approved Abbreviation: MMkt

Western Sydney University Course Code: 2806.1

AQF Level: 9

CRICOS Code: 096596F

Students should follow the course structure for the course version relevant to the year they commenced. This version applies to students whose commencement year for this course is Quarter 4, 2017 or later.

This course prepares suitably qualified people for positions in marketing through an academically rigorous and practically relevant professional marketing education. The course aims to provide students with the fundamental knowledge required across the key areas of marketing in order to develop the skills and aptitude necessary to operate effectively as marketing managers. The course is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and professional marketers.

Study Mode
One year intensive full-time, one and a half years full-time or three years part-time.

Admission

Applicants must have:

Successfully completed an undergraduate degree, or higher, in a business discipline; Or

Successfully completed an undergraduate degree, or higher, in any discipline and have a minimum of two (2) years full-time equivalent managerial/professional work experience in a related field; Or

Successfully completed an undergraduate degree, or higher, in any discipline and have a minimum of five (5) years general work experience in a related field.

Applicants seeking admission on the basis of work experience must support their application with a Statement of Service for all work experience listed on the application.

Statement of Service

International applicants must achieve IELTS 6.5 overall score with a minimum 6.0 in each subset; or have achieved equivalent outcomes on other recognised English Language proficiency measures.

Applications from Australian and New Zealand citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC). Use the links below to apply via UAC or Western Sydney University. Applications made directly to Western Sydney do not have an application fee.

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to the University should also use the information provided on the UAC website.

http://www.uac.edu.au/

https://westernsydney.uac.edu.au/ws/

International applicants must apply directly to Western Sydney University via the International Office.

International students applying to The University through the International Office can find details of minimum English proficiency requirements and acceptable proof on their website.

International Office

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and Western Sydney University.

Course Structure

Qualification for this award requires the successful completion of 120 credit points which includes eight core units, two units from Alternate Unit Pool 1 and two postgraduate (PG) units from Alternate Unit Pool 2 as listed in the recommended sequence below.

Full-time 1.5 years

Year 1

Quarter 1

Marketing Systems

Buyer Behaviour

Quarter 2

Business Marketing

Alternate unit from pool 2

Quarter 3

Applied Marketing Solutions

Integrated Brand Management

Quarter 4

Strategic Marketing for Managers

Alternate unit from pool 1

Year 2

Quarter 1

One of the following:

Business Project

Internship

Start-up

Alternate unit from pool 2

Quarter 2

One of the following (continued from prior quarter):

Business Project

Internship

Start-up

Alternate unit from pool 1

Intensive 1 year

Year 1

Quarter 1

Marketing Systems

Buyer Behaviour

Alternate unit from pool 2

Quarter 2

Business Marketing

Applied Marketing Solutions

Alternate unit from pool 1

Quarter 3

Integrated Brand Management

Alternate unit from pool 2

One of the following:

Business Project

Internship

Start-up

Quarter 4

Strategic Marketing for Managers

Alternate unit from pool 1

One of the following (continued from prior quarter):

Business Project

Internship

Start-up

Part-time (3 years)

Year 1

Quarter 1

Buyer Behaviour

Quarter 2

Marketing Systems

Quarter 3

Applied Marketing Solutions

Quarter 4

Business Marketing

Year 2

Quarter 1

Integrated Brand Management

Quarter 2

Strategic Marketing for Managers

Quarter 3

Alternate unit from pool 1

Quarter 4

Alternate unit from pool 2

Year 3

Quarter 1

Alternate unit from pool 2

Quarter 2

Alternate unit from pool 1

Quarter 3

One of the following:

Business Project

Internship

Start-up

Quarter 4

One of the following (continued from prior quarter):

Business Project

Internship

Start-up

Alternate Units

Students are required to complete four alternate units, being two units from Alternate Unit Pool 1 and two units from Alternate Unit Pool 2 as specified below.

Alternate Unit Pool 1

Choose two of:

Business Communication Skills

Contemporary People Management

Economics

Financial Reports for Decision Making

Innovation, Creativity and Foresight

Managing in the Global Context

Understanding Contemporary Organisations

Alternate Unit Pool 2

Choose two units from any other Masters degrees offered by the School of Business.

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