School Of Marketing And International BusinessMarketing 3.1Western Sydney University Unit Code: MK320A.1
Discipline: MARKETING
Student Contribution Band: 2
Level: 3
Credit Points: 10
About this Unit
To develop a thorough understanding of the basic principles of marketing. Be able to apply the principles of marketing to a variety of commercial problems. To understand the role of marketing in all organisations and institutions public, private, commercial, non profit and charitable.