School Of Business

Fundamentals of Marketing Analytics (WSTC)Western Sydney University Unit Code: 700331.1

Discipline: MARKETING

Student Contribution Band: 4

Level: 1

Credit Points: 10

Equivalent Units
201085 Fundamentals of Marketing Analytics


Students enrolled in 7102 Diploma in Business Extended must pass 40 credit points from the preparatory units listed in the course structure prior to enrolling in this University level unit.

700001 Marketing Principles (WSTC)

Unit Enrolment Restrictions
Students must be enrolled in 6037 Diploma in Business/Bachelor of Business, 7100 Diploma in Business Fast Track, 7102 Diploma in Business Extended or 7177 Diploma in Business.

About this Unit
The unit introduces students to the core concepts associated with business analytics in general, and marketing analytics in particular. The unit aims to provide students foundational knowledge of the range of marketing problems for which business analytics can facilitate solutions. In doing so, the unit focuses on developing an understanding of the nature and tools of analytics as they may apply to key elements of marketing strategy frameworks from a largely non-mathematical/non-statistical perspective.

Special Requirements - Essential Equipment
A computer and internet access.

6037.3Diploma in Business/Bachelor of BusinessCURRENT
7100.2Diploma in Business Fast TrackCURRENT
7102.5Diploma in Business ExtendedCURRENT
7177.2Diploma in BusinessCURRENT


A7314.1WSTC Business Extended Local Recent School LeaversCURRENT
A7315.1WSTC Business Extended International StudentsCURRENT
A7316.1WSTC Business Extended Non-Credentialed ApplicantsCURRENT

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