School Of Humanities And Communication ArtsPublic Relations Theory and Practice (WSTC)Western Sydney University Unit Code: 700090.2
Discipline: PUBLIC RELATIONS
Student Contribution Band: 4
Level: 1
Credit Points: 10
Assumed Knowledge
Computer literacy.
Equivalent Units
100212 - Public Relations Theory and Practice
Corequisite
Students enrolled in the combined Diploma/Bachelor courses listed below must pass all College Preparatory units listed in the course structure before progressing to the Year Two units.
Unit Enrolment Restrictions
Students must be enrolled at Western Sydney University, The College. Students enrolled in extended diplomas must pass 40 credit points from the preparatory units listed in the course structure prior to enrolling in this University level unit.
About this Unit
This unit introduces the student to the theory and research that serves as the foundation of the practice of public relations. The unit surveys the history of the discipline, the theories on which the discipline is based, and current models of practice.
The unit focuses on understanding how to research and analyse the opinions of organisational publics in order to develop mutually beneficial relationships with those publics. The contemporary practice of public relations requires an understanding of a broad range of social science theory and research and the ability to incorporate that knowledge in the solution of public relations problems.
Courses| 6007.1 | Diploma in Communication/Bachelor of Communication | CONTINUING |
| 6007.2 | Diploma in Communication/Bachelor of Communication | CONTINUING |
| 6007.3 | Diploma in Communication/Bachelor of Communication | CURRENT |
| 6009.1 | Diploma in Communication/Bachelor of Creative Industries | CONTINUING |
| 6009.2 | Diploma in Communication/Bachelor of Creative Industries | CURRENT |
| 7043.2 | Diploma in Communication (exit only) | CONTINUING |
| 7043.3 | Diploma in Communication (exit only) | CURRENT |
| 7148.1 | Diploma in Communication Extended - Communication | CONTINUING |
| 7148.2 | Diploma in Communication Extended - Communication | CURRENT |
| 7149.2 | Diploma in Communication Extended - Creative Industries | CURRENT |
Specialisations
| A7030.1 | WSTC Communication Extended Local Recent School Leavers | CONTINUING |
| A7031.1 | WSTC Communication Extended International Students | CONTINUING |
| A7032.1 | WSTC Communication Extended Non-Credentialed Applicants | CONTINUING |
| A7208.1 | WSTC Communication Extended - Communication - Local Recent School Leavers | CONTINUING |
| A7209.1 | WSTC Communication Extended - Communication - Non-Credentialed Applicants | CONTINUING |
| A7210.1 | WSTC Communication Extended - Communication - International Students | CONTINUING |
| A7296.1 | WSTC Communication Extended - Communication - Local Recent School Leavers | CURRENT |
| A7297.1 | WSTC Communication Extended - Communication - Non-Credentialed Applicants | CURRENT |
| A7298.1 | WSTC Communication Extended - Communication - International Students | CURRENT |
| A7299.1 | WSTC Communication Extended - Creative Industries - Local Recent School Leavers | CURRENT |
| A7300.1 | WSTC Communication Extended - Creative Industries - Non-Credentialed Applicants | CURRENT |
| A7301.1 | WSTC Communication Extended - Creative Industries - International Students | CURRENT |