School Of Humanities And Communication ArtsAdvertising: An Introduction (WSTC)Western Sydney University Unit Code: 700088.2
Discipline: ADVERTISING
Student Contribution Band: 4
Level: 1
Credit Points: 10
Equivalent Units
100706 - Advertising: An Introduction
Corequisite
Students enrolled in the combined Diploma/Bachelor courses listed below must pass all College Preparatory units listed in the course structure before progressing to the Year 2 units.
Unit Enrolment Restrictions
Students must be enrolled at Western Sydney University, The College. Students enrolled in Extended Diplomas must pass 40 credit points from the preparatory units listed in the course structure prior to enrolling in this University level unit.
About this Unit
In this unit students gain a grounding in the key areas of advertising and the key steps in the advertising process, viz. research, strategy, creative (copywriting & art direction), media planning and marketing communication. Students are also introduced to the issues surrounding advertising and its role in society.
Courses| 6007.1 | Diploma in Communication/Bachelor of Communication | CONTINUING |
| 6007.2 | Diploma in Communication/Bachelor of Communication | CONTINUING |
| 6007.3 | Diploma in Communication/Bachelor of Communication | CURRENT |
| 6009.1 | Diploma in Communication/Bachelor of Creative Industries | CONTINUING |
| 6009.2 | Diploma in Communication/Bachelor of Creative Industries | CURRENT |
| 7043.2 | Diploma in Communication (exit only) | CONTINUING |
| 7043.3 | Diploma in Communication (exit only) | CURRENT |
| 7148.1 | Diploma in Communication Extended - Communication | CONTINUING |
| 7148.2 | Diploma in Communication Extended - Communication | CURRENT |
| 7149.2 | Diploma in Communication Extended - Creative Industries | CURRENT |
Specialisations
| A7030.1 | WSTC Communication Extended Local Recent School Leavers | CONTINUING |
| A7031.1 | WSTC Communication Extended International Students | CONTINUING |
| A7032.1 | WSTC Communication Extended Non-Credentialed Applicants | CONTINUING |
| A7208.1 | WSTC Communication Extended - Communication - Local Recent School Leavers | CONTINUING |
| A7209.1 | WSTC Communication Extended - Communication - Non-Credentialed Applicants | CONTINUING |
| A7210.1 | WSTC Communication Extended - Communication - International Students | CONTINUING |
| A7296.1 | WSTC Communication Extended - Communication - Local Recent School Leavers | CURRENT |
| A7297.1 | WSTC Communication Extended - Communication - Non-Credentialed Applicants | CURRENT |
| A7298.1 | WSTC Communication Extended - Communication - International Students | CURRENT |
| A7299.1 | WSTC Communication Extended - Creative Industries - Local Recent School Leavers | CURRENT |
| A7300.1 | WSTC Communication Extended - Creative Industries - Non-Credentialed Applicants | CURRENT |
| A7301.1 | WSTC Communication Extended - Creative Industries - International Students | CURRENT |