School Of Communication Arts

Advertising, Promotion and PublicityWestern Sydney University Unit Code: 63313.1


Student Contribution Band: 3

Level: 7

Credit Points: 10

About this Unit
In 2010 this unit replaced by 101550 - Integrated Marketing Communication. This unit considers the areas of advertising, publicity and promotion from the perspective of the professional communicator's role and organisational goals, including the relationship with corporate, sales, marketing and media agendas. The integration of public communication areas will be critically analysed.

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