School Of Communication Arts

Crisis CommunicationWestern Sydney University Unit Code: 63294.1


Student Contribution Band: 1

Level: 7

Credit Points: 10

About this Unit
In 2009 this unit replaced by 101548 - Setting the Agenda. The principles and practice of crisis communication will be examined. This examination will be informed by the concepts surrounding crisis within capitalist and command economies. A critical understanding of the elements of crisis and the balance between crisis and emergency planning will be pursued. Developing, executing and evaluating a crisis management plan will occur. Managing issues before they become a crisis and incorporating crisis communication into a communication management strategy for an organisation will be reviewed.

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