Unit

School Of Marketing

International Business and Asian EnvironmentWestern Sydney University Unit Code: 61128.1

Discipline: BUSINESS AND MANAGEMENT

Student Contribution Band: 3

Level: 1

Credit Points: 10

Equivalent Units
This unit has been replaced by - 200591 Introduction to International Business

About this Unit
This unit introduces students to the nature of international business operations in the world economy, with a focus on the Asian region. The first part of the unit covers the growth in the proportion of international business in world trade; the emergence of different types of organisations involved in international trade, including multinational corporations; the nature of international business strategy, planning and operations, including the growing role of electronic commerce; how international business differs from domestic business; and the interaction of international business with its environment, including ethical issues. The second part of the unit introduces some of the main features of the socio-economic environment of the countries of Asia, including social, cultural, political, legal and economic factors that affect business operations.



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