Unit

School Of Marketing

Business Marketing StrategyWestern Sydney University Unit Code: 51014.1

Discipline: MARKETING

Student Contribution Band: 2

Level: 7

Credit Points: 10

Prerequisite
51001 Quantitative Analysis in Marketing

About this Unit
In 2007, this unit replaced by 51014.2 Business Marketing Strategy. In this unit, students are exposed to a rigorous and practical approach to business-to-business marketing (B2B). B2B Marketing encompasses those management activities which enable a supplier firm to understand, create and deliver value to other businesses, governments and/or institutional customers.