School Of BusinessInternational MarketingWestern Sydney University Unit Code: 51012.3
Discipline: MARKETING
Student Contribution Band: 4
Level: 7
Credit Points: 10
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate program.
About this Unit
This unit covers the nature of the social, economic, political and business environment in international markets; dynamic interrelationships between the environment, marketing strategies, and practices; global market opportunity assessment, alternative entry strategies, global marketing strategy formulation, problems and current issues affecting international marketing with emphasis on the Asia-Pacific region.