School Of Engineering, Design And Built Environment

Start-Up Product LaunchWestern Sydney University Unit Code: 301304.2


Student Contribution Band: 2

Level: 4

Credit Points: 10

Equivalent Units
300015 - Design Management 4: Design Process; 301094 - Design Management 4: Strategy and Lean Start-Up

About this Unit
Students, working in cross functional teams and as individuals, will develop a mature value proposition for validation and launch of a market-ready product or service that includes promotional narratives and artefacts. Students will focus on entrepreneurial innovation and lean start-up models using design-led strategies such as CANVAS modelling, minimum viable product (MVP), and launching in addition to strategies for securing external funding for projects. Students will be well placed to create dynamic adaptive organisation for business, government, wider communities and start-up businesses as career professionals.

Special Requirements - Essential Equipment
Students must be able to utilise the University provided Makerspace, computer labs and specialist software or provide their own computer equipment with working software. An online work safety module must have been completed prior to workshop space use. MakerSpace safety inductions for the workshop may also be required including inductions per apparatus such as laser cutting or 3D printing.

3729.2Bachelor of Design and TechnologyCONTINUING
3729.3Bachelor of Design and TechnologyCONTINUING
3729.4Bachelor of Design and TechnologyCURRENT
3730.2Bachelor of Industrial DesignCONTINUING
3730.3Bachelor of Industrial DesignCONTINUING
3730.4Bachelor of Industrial DesignCURRENT
3731.2Bachelor of Industrial Design (Honours)CONTINUING
3731.3Bachelor of Industrial Design (Honours)CONTINUING
3731.4Bachelor of Industrial Design (Honours)CURRENT


M3124.1Design Management and EntrepreneurshipCURRENT
M3125.1Design-led Innovation & ManagementCONTINUING
M3129.1Design PracticeCURRENT
SM3105.1Strategic Design ManagementCURRENT
SM3109.1Design ManagementCURRENT
SM3110.1Responsible Design and SustainabilityCURRENT
SM3111.1Design PracticeCURRENT

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