School Of Built Environment

Design Management 4: Strategy and Lean Start-UpWestern Sydney University Unit Code: 301094.2


Student Contribution Band: 2

Level: 4

Credit Points: 10

Equivalent Units
300015 - Design Management 4: Design Process

Unit Enrolment Restrictions
Students must have successfully completed 160 credit points. Online work safety module must have been completed prior to workshop space use. Specific requirements regarding machine use may require student safety inductions per apparatus i.e. drill, sander.

About this Unit
From Spring 2020, this unit will be replaced by 301304 - Start-Up Product Launch. This unit builds on earlier design management study and focuses on entrepreneurial innovation and lean start-up models using design-led strategies such as canvass modelling, minimum viable product (MVP), and launching. These strategies can be used for creating dynamic and adaptive organization for business, government and wider communities. Students will work in cross functional teams to deliver a mature value proposition for validation and launch of a market-ready product or service; and will be encouraged to seek external funding for their ideas, for example through crowd-funding websites.

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