School Of Computing, Engineering And Mathematics

Design Management 2: Corporate Image and IdentityWestern Sydney University Unit Code: 300013.3


Student Contribution Band: 2

Level: 2

Credit Points: 10

Equivalent Units
10885 - Design Management 2: Corporate Identity

300012 Design Management 1: Product Design Audit

Unit Enrolment Restrictions
The company chosen by a student as a case study in 300012 - Design Management 1, on which the assignments are based, should be followed through to 300013 - Design Management 2.

About this Unit
From 2016 this unit will be replaced by 301082 Design Management 2: Operation and Supply Chain. In Design Management 2 students will develop, based on the Corporate Image Brief and Research established in Semester 1, a methodology and program to study a corporation's approach(es) to communicate with its market audience. The evaluation of the study leads to the formulation of the corporate identity design strategy and brief. The information summarised in the design brief is then used to establish the corporate identity design program, which informs the development of the components of a client company's corporate identity. The company chosen by the students as a case study in Design Management 1, on which the assignments are based, should be followed through to Design Management 2.

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