School Of Computing, Engineering And Mathematics

Design Management 1: Product Design AuditWestern Sydney University Unit Code: 300012.3


Student Contribution Band: 2

Level: 2

Credit Points: 10

Equivalent Units
10884 - Design Management 1: Corporate Image

About this Unit
From 2016 this unit will be replaced by 301093 Design Management 1: Process and Manufacturing. Design Management 1 focuses on the development of the product / service audit process and study of a firm's corporate image, identity, brand, and products as perceived by the target groups it aims to reach. Students will study the approach taken to develop a strategic design management plan that guides the way a firm presents itself to its target audience and differentiates itself against its competition in the targeted markets. Foundation design principles involving the evaluation of two-dimensional and three-dimensional design are explored through a series of firm-level case studies of firms with prominent and commercially successful design management strategies.

3502.7Bachelor of Design and TechnologyCONTINUING
3503.4Bachelor of Industrial DesignCONTINUING
3503.6Bachelor of Industrial DesignCONTINUING
3503.7Bachelor of Industrial DesignCONTINUING


M3075.1Innovation Design ManagementCONTINUING
M3077.1International Design ManagementCONTINUING
M3087.1Innovation Design ManagementCONTINUING
M3503IDM.1Innovation Design ManagementCONTINUING
M3503INTDM.1International Design ManagementCONTINUING
S3502DM.1Design ManagementCONTINUING
SM3061.1Design ManagementCONTINUING

Western Sydney University Copyright © 2004-2016 ABN 53 014 069 881 CRICOS Provider No: 00917K Contact Us | Disclaimer | Emergency Help |