School Of BusinessOmnichannel MarketingWestern Sydney University Unit Code: 201087.1
Discipline: MARKETING
Student Contribution Band: 4
Level: 3
Credit Points: 10
Equivalent Units
200091 - Business to Business Marketing
Prerequisite
200083 Marketing Principles
About this Unit
Technology advances are changing customer value requirements. As a result, customers expect an efficient, insightful and tailored service which requires personalised selling processes through high performance technology and customer-centred business models. Multiple touchpoints and digitally driven processes are created to reach them in the right place at the right time. Omnichannel marketing is now central to business transactions. This unit provides students with an understanding of the dynamics and complexities in creating value across various touchpoints in the business to business space. It considers the need to develop an enterprise-wide digital strategy and align technology, organizational structure and processes to develop an omnichannel approach to provide consistent and seamless engagement with buyers.
Special Requirements - Essential Equipment
A computer and internet access
Courses| 1818.4 | Bachelor of Arts/Bachelor of Business | CURRENT |
| 1819.3 | Bachelor of Communication/Bachelor of Business | CURRENT |
| 1820.2 | Bachelor of International Studies/Bachelor of Business | CURRENT |
| 2786.3 | Bachelor of Business | CURRENT |
| 2787.2 | Bachelor of Business (Advanced Business Leadership) | SUSPENDED |
| 2788.3 | Bachelor of Business/Bachelor of Laws | CONTINUING |
| 3728.3 | Bachelor of Engineering (Honours)/Bachelor of Business | CONTINUING |
| 3728.4 | Bachelor of Engineering (Honours)/Bachelor of Business | CURRENT |
| 3737.2 | Bachelor of Information and Communications Technology/Bachelor of Business | CURRENT |
| 3744.2 | Bachelor of Information Systems/Bachelor of Business | CURRENT |
| 3745.2 | Bachelor of Information Systems Advanced/Bachelor of Business | CURRENT |
| 3769.2 | Bachelor of Data Science | CURRENT |
| 4748.4 | Bachelor of Science/Bachelor of Business | CURRENT |
| 6037.3 | Diploma in Business/Bachelor of Business | CURRENT |
Specialisations