School Of Business

Marketing and Digital CommunicationsWestern Sydney University Unit Code: 201086.1

Discipline: MARKETING

Student Contribution Band: 4

Level: 3

Credit Points: 10

Assumed Knowledge
Students should have foundation knowledge in marketing principles and customer experience

Equivalent Units
200086 - Marketing Communications

200083 Marketing Principles

About this Unit
The evolving role of digital technologies and digital media has changed how marketers effectively manage a communication campaign in the digital age. This unit offers insights into marketing communication strategies that can effectively reach tech savvy audiences. The principles taught in this unit will provide a strong understanding of the communication process and help utilise the marketing communications mix (advertising, sales promotions, personal selling, sponsorship marketing, public relations, and direct marketing) more effectively. Students completing this unit will be able to build and manage marketing and digital communication campaigns.

Special Requirements - Essential Equipment
A computer and internet access

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