School Of Business

Strategic Brand ManagementWestern Sydney University Unit Code: 201083.1

Discipline: MARKETING

Student Contribution Band: 4

Level: 3

Credit Points: 10

Assumed Knowledge
Students are recommended to have completed 201084 Customer Insights and 201082 Customer Experience Fundamentals which will provide knowledge of consumer behaviour and market research.

Equivalent Units
200088 - Brand and Product Management

200083 Marketing Principles

About this Unit
Consumers’ brand interaction in the marketplace is shaped by a digital and technology driven marketing environment. Innovative and interactive branding strategies have become the key to a successful marketing strategy. Students learn to strategically create, develop, innovate, position and protect branding in an ever-changing environment to establish a sustainable competitive advantage. Through these industry-related activities, students create a business driven portfolio, which can be presented to potential employers. This unit uses workshop sessions and online activities to create an interactive learning environment and bring the content to life.

Special Requirements - Essential Equipment
A computer and internet access

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