School Of Business

Social MarketingWestern Sydney University Unit Code: 201025.1

Discipline: MARKETING

Student Contribution Band: 4

Level: 7

Credit Points: 10

Assumed Knowledge
An understanding of marketing theory and relevant principles is assumed.

Unit Enrolment Restrictions
Students must be enrolled in a postgraduate Business course.

About this Unit
Social Marketing is the application of marketing concepts to the achievement of social ends. Usually this will involve changing attitudes and behaviours in a way that benefits both individuals and communities. This unit builds students' knowledge of how social marketing theory can be used to facilitate behaviour change and improve social outcomes within communities. It will include how to design, manage and evaluate social and behaviour change programs.

Special Requirements - Essential Equipment
Prescribed text, stationery, access to computer, Internet and Library.

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