School Of Business

Multichannel MarketingWestern Sydney University Unit Code: 201023.1

Discipline: MARKETING

Student Contribution Band: 4

Level: 7

Credit Points: 10

Assumed Knowledge
Students should have a solid understanding of the foundations of marketing theory and practice.

Equivalent Units
200832 - Business Marketing

Unit Enrolment Restrictions
Students must be enrolled in a postgraduate Business course.

About this Unit
Today’s customers have far greater control over the buying process than previously, be that in business or consumer markets. Multichannel marketing is about providing your customers with every opportunity to engage with your business across a variety of offline and online platforms. This unit looks at how the messages and media deployed by an organisation create and sustain demand as a means to build network relationships. As customer expectations rise and the influences of technology becomes more prevalent, students will learn about the importance of personalized campaigns that will resonate with each customer account.

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