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School Of Business

Innovation and CreativityWestern Sydney University Unit Code: 200940.1

Discipline: BUSINESS AND MANAGEMENT

Student Contribution Band: 3

Level: Z

Credit Points: 4

About this Unit
Creativity is a systematic, logical process mixing imaginative and creative thinking. Ideation is a process for forming and relating ideas derived through creativity. Innovation seeks to take ideas through invention and entrepreneurial processes to create new economic and social value. You will be introduced to ideation as an approach for developing ideas into possible innovative products, services, applications and processes. You will be exposed to a variety of brainstorming methods and tools.