School Of BusinessThe Service EnterpriseWestern Sydney University Unit Code: 200915.3
Discipline: SALES AND MARKETING
Student Contribution Band: 4
Level: 2
Credit Points: 10
Assumed Knowledge
Students should have a foundation knowledge of business markets and enterprise structure.
Equivalent Units
200376 - Managing and Developing Careers, 200914 - Working in Professions, 200090 - Marketing of Services
Unit Enrolment Restrictions
Successful completion of 60 credit points.
About this Unit
Modern economies are increasingly service-based. Knowledge and skills in the field of services are required by people operating across various industries and in a range of roles. Business graduates will either work for firms whose central offering is service or be employed by organisations that use service as an integral supporting element in what they do and what they offer. The unit aims to expose students to relevant theory and practices in order to develop their abilities for potential career opportunities in a service environment.
Courses| 1652.9 | Bachelor of Arts (Pathway to Teaching Secondary) | CURRENT |
| 1655.8 | Bachelor of Arts (Dean's Scholars) | CONTINUING |
| 1655.9 | Bachelor of Arts (Dean's Scholars) | CURRENT |
| 1706.3 | Bachelor of Arts | CONTINUING |
| 1706.4 | Bachelor of Arts | CURRENT |
| 1808.2 | Bachelor of Arts/Bachelor of Social Science | CONTINUING |
| 1808.3 | Bachelor of Arts/Bachelor of Social Science | CURRENT |
| 1818.1 | Bachelor of Arts/Bachelor of Business | CONTINUING |
| 1818.2 | Bachelor of Arts/Bachelor of Business | CONTINUING |
| 1818.3 | Bachelor of Arts/Bachelor of Business | CONTINUING |
| 1818.4 | Bachelor of Arts/Bachelor of Business | CURRENT |
| 1819.2 | Bachelor of Communication/Bachelor of Business | CONTINUING |
| 1819.3 | Bachelor of Communication/Bachelor of Business | CURRENT |
| 1820.1 | Bachelor of International Studies/Bachelor of Business | CONTINUING |
| 1820.2 | Bachelor of International Studies/Bachelor of Business | CURRENT |
| 1823.5 | Bachelor of Arts (Pathway to Teaching Secondary) Dean's Scholars | CURRENT |
| 1842.1 | Bachelor of Arts/Bachelor of Creative Industries | CONTINUING |
| 1842.2 | Bachelor of Arts/Bachelor of Creative Industries | CURRENT |
| 2786.2 | Bachelor of Business | CONTINUING |
| 2786.3 | Bachelor of Business | CURRENT |
| 2787.2 | Bachelor of Business (Advanced Business Leadership) | SUSPENDED |
| 2788.2 | Bachelor of Business/Bachelor of Laws | CONTINUING |
| 2788.3 | Bachelor of Business/Bachelor of Laws | CONTINUING |
| 3654.3 | Bachelor of Information and Communications Technology/Bachelor of Arts | CURRENT |
| 3728.1 | Bachelor of Engineering (Honours)/Bachelor of Business | CONTINUING |
| 3728.2 | Bachelor of Engineering (Honours)/Bachelor of Business | CONTINUING |
| 3728.3 | Bachelor of Engineering (Honours)/Bachelor of Business | CONTINUING |
| 3728.4 | Bachelor of Engineering (Honours)/Bachelor of Business | CURRENT |
| 3737.2 | Bachelor of Information and Communications Technology/Bachelor of Business | CURRENT |
| 3744.2 | Bachelor of Information Systems/Bachelor of Business | CURRENT |
| 3745.2 | Bachelor of Information Systems Advanced/Bachelor of Business | CURRENT |
| 3763.1 | Bachelor of Science/Bachelor of Arts | CONTINUING |
| 3763.2 | Bachelor of Science/Bachelor of Arts | CURRENT |
| 4748.2 | Bachelor of Science/Bachelor of Business | CONTINUING |
| 4748.3 | Bachelor of Science/Bachelor of Business | CONTINUING |
| 4748.4 | Bachelor of Science/Bachelor of Business | CURRENT |
| 6005.1 | Diploma in Arts/Bachelor of Arts | CONTINUING |
| 6005.2 | Diploma in Arts/Bachelor of Arts | CONTINUING |
| 6005.3 | Diploma in Arts/Bachelor of Arts | CURRENT |
| 6021.4 | Diploma in Arts/Bachelor of Arts (Pathway to Teaching Secondary) | CURRENT |
| 6037.1 | Diploma in Business/Bachelor of Business | CONTINUING |
| 6037.2 | Diploma in Business/Bachelor of Business | CONTINUING |
| 6037.3 | Diploma in Business/Bachelor of Business | CURRENT |
Specialisations