Unit

School Of Business

Enterprise Innovation and MarketsWestern Sydney University Unit Code: 200911.1

Discipline: BUSINESS MANAGEMENT

Student Contribution Band: 4

Level: 1

Credit Points: 10

About this Unit
Enterprise Innovation and Markets introduces students to key concepts, business models and issues surrounding contemporary business. Students will develop an understanding of the private enterprise system and business ownership, the implications of marketing and economics on market structure together with managing innovation. Building on the foundation knowledge of the key principles of markets, students will be able to transfer this knowledge into their subsequent study of specialist areas. The unit also aims to develop students’ communication skills by working in teams to enhance their literacy proficiency and enhance their critical thinking in preparation for the more advanced units of the degree.

Courses
1655.8Bachelor of Arts (Dean's Scholars)CONTINUING
1655.9Bachelor of Arts (Dean's Scholars)CURRENT
1664.4Bachelor of Tourism ManagementCONTINUING
1664.5Bachelor of Tourism ManagementCONTINUING
1664.6Bachelor of Tourism ManagementCONTINUING
1664.7Bachelor of Tourism ManagementCURRENT
1706.3Bachelor of ArtsCONTINUING
1706.4Bachelor of ArtsCURRENT
1808.2Bachelor of Arts/Bachelor of Social ScienceCONTINUING
1808.3Bachelor of Arts/Bachelor of Social ScienceCURRENT
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.3Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.4Bachelor of Arts/Bachelor of BusinessCURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
1838.1Bachelor of Creative IndustriesCONTINUING
1838.2Bachelor of Creative IndustriesCURRENT
1839.1Bachelor of Design/Bachelor of Creative IndustriesCONTINUING
1839.2Bachelor of Design/Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCONTINUING
1840.2Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCONTINUING
1841.2Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCONTINUING
1842.2Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
2787.2Bachelor of Business (Advanced Business Leadership)SUSPENDED
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
2788.3Bachelor of Business/Bachelor of LawsCONTINUING
2804.1Bachelor of Business (Pathway to Teaching Secondary)CONTINUING
2804.2Bachelor of Business (Pathway to Teaching Secondary)CURRENT
3654.3Bachelor of Information and Communications Technology/Bachelor of ArtsCURRENT
3687.2Bachelor of Information SystemsCURRENT
3688.1Bachelor of Information Systems AdvancedCURRENT
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.2Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.4Bachelor of Engineering (Honours)/Bachelor of BusinessCURRENT
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3738.2Bachelor of Information and Communications Technology/Bachelor of Business (Accounting)CURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
3763.1Bachelor of Science/Bachelor of ArtsCONTINUING
3763.2Bachelor of Science/Bachelor of ArtsCURRENT
4748.2Bachelor of Science/Bachelor of BusinessCONTINUING
4748.3Bachelor of Science/Bachelor of BusinessCONTINUING
4748.4Bachelor of Science/Bachelor of BusinessCURRENT
6005.1Diploma in Arts/Bachelor of ArtsCONTINUING
6005.2Diploma in Arts/Bachelor of ArtsCONTINUING
6005.3Diploma in Arts/Bachelor of ArtsCURRENT
6009.1Diploma in Communication/Bachelor of Creative IndustriesCONTINUING
6009.2Diploma in Communication/Bachelor of Creative IndustriesCURRENT
6030.1Diploma in Social Science/Bachelor of Tourism ManagementCONTINUING
6030.2Diploma in Social Science/Bachelor of Tourism ManagementCURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCONTINUING
6037.3Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

M2514.1Innovation and ChangeCURRENT
MT2020.1AccountingCONTINUING
MT2021.1Applied FinanceCURRENT
MT2022.1EconomicsCURRENT
MT2023.1Hospitality ManagementCONTINUING
MT2024.1Human Resource ManagementCURRENT
MT2025.1International BusinessCURRENT
MT2026.1ManagementCURRENT
MT2027.1MarketingCONTINUING
MT2028.1PropertyCONTINUING
MT2029.1Sport ManagementCONTINUING
MT2030.1AccountingCURRENT
MT2034.1PropertyCURRENT
MT2035.1Hospitality ManagementCONTINUING
MT2036.1Sport ManagementCURRENT
MT2040.1MarketingCURRENT
MT2041.1Business AnalyticsCURRENT



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