School Of BusinessInnovation for New MarketsWestern Sydney University Unit Code: 200851.1
Discipline: BUSINESS AND MANAGEMENT
Student Contribution Band: 4
Level: 7
Credit Points: 10
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate Business course or be enrolled in the 3698 Master of Information and Communications Technology (Advanced), 3693 Master of Engineering, 3749 Master of Information and Communications Technology or 3749 Master of Science.
About this Unit
Entrepreneurship, innovation and new markets are pertinent activities that have collectively become cornerstones of how firms grow and interact with society. This unit introduces students to issues, principles and frameworks associated with exploring opportunities and challenges that relate to these three activities. Emerging and new markets are examples of markets that represent opportunities and challenges for innovation and entrepreneurial activities. Through selected readings that emphasise key themes and issues, students will be exposed to an understanding of what constitutes entrepreneurship, innovation, new markets and market development, how they are influenced by the ever-changing business environment, an examination of opportunities that emerge as a result of changing technology and consumer expectations taking place in emerging and new markets. Emerging markets have become a key source of innovation in products, services and business processes which calls for an examination as to whether these can be extended to developed markets. The unit provides students with an opportunity for continuous practical experiential learning through collaboration with industry Launch Pad partners.
Special Requirements - Essential Equipment
Prescribed text, stationery, access to computer, Internet and Library.
Courses| 2761.3 | Master of Business Administration | CONTINUING |
| 2761.5 | Master of Business Administration | CONTINUING |
| 2761.6 | Master of Business Administration | CURRENT |
| 2820.1 | Graduate Diploma in Start Up Scale Up | CURRENT |
| 2821.1 | Graduate Certificate in Start Up Scale Up | CURRENT |
| 3693.3 | Master of Engineering | CURRENT |
| 3694.3 | Graduate Diploma in Engineering (exit only) | CURRENT |
| 3695.3 | Graduate Certificate in Engineering | CURRENT |
| 3698.1 | Master of Information and Communications Technology (Advanced) | CONTINUING |
| 3698.4 | Master of Information and Communications Technology (Advanced) | CURRENT |
| 3699.3 | Master of Information and Communications Technology | CONTINUING |
| 3699.4 | Master of Information and Communications Technology | CURRENT |
| 3749.1 | Master of Science | CONTINUING |
| 3749.2 | Master of Science | CURRENT |
| 3776.1 | Graduate Certificate in Science (Exit only) | CURRENT |
| 3777.1 | Graduate Diploma in Science (Exit only) | CURRENT |
| 3780.1 | Master of Information and Communications Technology/Master of Data Science | CURRENT |
| 4698.3 | Master of Health Science | CONTINUING |
| 4698.4 | Master of Health Science | CURRENT |
| 4700.3 | Graduate Diploma in Health Science | CURRENT |
Specialisations
| A3034.1 | Master of Information and Communications Technology Pathway A - 2 years | CONTINUING |
| A3035.1 | Master of Information and Communications Technology Pathway B - 1.5 years | CONTINUING |
| A3036.1 | Master of Information and Communications Technology Pathway C - 1.5 years | CONTINUING |
| A3037.1 | Master of Information and Communications Technology (Advanced) Pathway A - 2.5 years | CURRENT |
| A3038.1 | Master of Information and Communications Technology (Advanced) Pathway B - 2 year program | CURRENT |
| A3039.1 | Master of Information and Communications Technology (Advanced) Pathway C - 2 years | CURRENT |
| A3040.1 | Master of Information and Communications Technology Pathway A - 2 years | CURRENT |
| A3041.1 | Master of Information and Communications Technology Pathway B - 1.5 years | CURRENT |
| A3042.1 | Master of Information and Communications Technology Pathway C - 1.5 years | CURRENT |
| A3046.1 | Master of Communications Technology/Master of Data Science - Pathway A - 3 year program | CURRENT |
| A3047.1 | Master of Info and Com Technology/Master of Data Sci - Pathway B - 2.5 Year program | CURRENT |
| A3048.1 | Master of Communications Technology/Master of Data Science - Pathway C -2.5 yr program | CURRENT |
| A4038.1 | Master of Science (Food Science) - 2 year pathway | CURRENT |
| A4039.1 | Master of Science (Food Science) - 1.5 year pathway | CURRENT |
| A4041.1 | Master of Science (Public Health Nutrition) - 2 year pathway | CURRENT |
| A4042.1 | Master of Science (Public Health Nutrition) - 1.5 year pathway | CURRENT |
| A4047.1 | Master of Health Science (Health Service Management) 2 year pathway | CURRENT |
| A4048.1 | Master of Health Science (Health Service Management) 1.5 year pathway | CURRENT |
| A4050.1 | Master of Health Science (Occupational Health and Safety) 2 year pathway | CURRENT |
| A4051.1 | Master of Health Science (Occupational Health and Safety) 1.5 year pathway | CURRENT |
| A4053.1 | Master of Health Science (Digital Health) 2 year pathway | CURRENT |
| A4054.1 | Master of Health Science (Digital Health) 1.5 Year pathway | CURRENT |
| SP2011.1 | Innovation and Entrepreneurship | CURRENT |
| SP2021.1 | Marketing | CONTINUING |
| ST3051.1 | Innovation and Entrepreneurship | CURRENT |
| ST3056.1 | Food Science | CONTINUING |
| ST3057.1 | Public Health Nutrition | CURRENT |
| ST3090.1 | Management | CURRENT |