School Of BusinessCustomer Value ManagementWestern Sydney University Unit Code: 200791.1
Discipline: MARKETING
Student Contribution Band: 4
Level: 7
Credit Points: 10
Assumed Knowledge
It is expected that students will have a basic understanding of marketing prior to the commencement of this unit.
Incompatible Units
200736 - Customer Relationship Marketing
Unit Enrolment Restrictions
Students must be enrolled in 2755 Master of Business Administration, 2757 Graduate Certificate in Business Administration, 2762 Executive Master of Business Administration.
About this Unit
In an economy where products, marketing campaigns and management practises are ever changing, business executives are increasingly recognising that understanding the value of their customers is vital to the survival of the business. Loyal customers are what every organisation seeks. However, increasingly complex supply/demand relationships also result in ‘promiscuity’ among customers. Therefore, it is crucial that managers have the skills to not only strive for excellence and consistency in product-centric perspectives, but also foster and strengthen those that are customer-centric. This unit fundamentally examines the opportunities and challenges in: a) identifying customers, b) adding value to supplier/consumer relationships, including tools that firms/organisations can use to provide value for customers while ensuring profitability over the entire life of the relationship.
Courses| 2762.2 | Executive Master of Business Administration | SUSPENDED |