School Of BusinessMarketing ManagementWestern Sydney University Unit Code: 200786.1
Discipline: MARKETING
Student Contribution Band: 4
Level: 7
Credit Points: 10
Equivalent Units
500000 - Marketing Management, U51046 - Strategic Marketing
Unit Enrolment Restrictions
Students must be enrolled in 5502 Graduate Certificate in Business Administration, 2755 Master of Business Administration, 2757 Graduate Certificate in Business Administration, 2762 Executive Master of Business Administration
About this Unit
Marketing Management is designed to provide an introduction to the key concepts, principles and practices that constitute the Marketing discipline. Marketing as a business philosophy that underpins the activities of the firm is a key focus. Areas covered include: the marketing process and marketing implementation; marketing and strategic planning, including return on marketing investment (ROMI); the marketing environment; marketing research and marketing information systems; consumer and business buying behaviour; market segmentation of consumer and business markets; product development and product management; brand management; pricing strategy; communication strategy; competitive marketing strategy; marketing implementation.
Courses| 2757.2 | Graduate Certificate in Business Administration | CURRENT |
| 2762.2 | Executive Master of Business Administration | SUSPENDED |