Unit

School Of Business

Marketing SystemsWestern Sydney University Unit Code: 200737.3

Discipline: MARKETING

Student Contribution Band: 4

Level: 7

Credit Points: 10

Equivalent Units
51002 - Marketing Management

Unit Enrolment Restrictions
Students must be enrolled in a postgraduate Business course or one of the following courses - 3689 Master of Information Technology (Advanced), 3699 Master of Informatin Technology, 3749 Master of Science.

About this Unit
This unit studies the marketing process from a holistic viewpoint, considering the intersection of the economy, the government, and the community. This perspective will help students to analyse and understand the interrelated and interdependent parts that comprise a marketing system. Specifically, this unit examines: consumer behaviour, market regulation, social responsibility and sustainability. Students will learn to consider the marketing process and its consequences at both an aggregate and micro level. This unit exposes students to the systematic and analytical approaches expected from them in postgraduate studies in marketing.

Courses
2761.3Master of Business AdministrationCONTINUING
2761.5Master of Business AdministrationCONTINUING
2761.6Master of Business AdministrationCURRENT
2765.3Graduate Certificate in BusinessCURRENT
2782.2Master of Business Administration/Master of Applied FinanceCURRENT
2817.1Master of MarketingCURRENT
2818.1Graduate Certificate in Marketing (exit only)CURRENT
3698.1Master of Information and Communications Technology (Advanced)CONTINUING
3698.4Master of Information and Communications Technology (Advanced)CURRENT
3699.3Master of Information and Communications TechnologyCONTINUING
3699.4Master of Information and Communications TechnologyCURRENT
3749.1Master of ScienceCONTINUING
3749.2Master of ScienceCURRENT
3776.1Graduate Certificate in Science (Exit only)CURRENT
3777.1Graduate Diploma in Science (Exit only)CURRENT
3780.1Master of Information and Communications Technology/Master of Data ScienceCURRENT

Specialisations

A2012.1Master of Marketing - 2 year pathwayCURRENT
A2013.1Master of Marketing - 1.5 year pathwayCURRENT
A3000.1Master of Information and Communications Technology (Advanced) Pathway A - 2.5 yearsCONTINUING
A3001.1Master of Information and Communications Technology (Advanced) Pathway B - 2 yearsCONTINUING
A3002.1Master of Information and Communications Technology (Advanced) Pathway C - 2 yearsCONTINUING
A3034.1Master of Information and Communications Technology Pathway A - 2 yearsCONTINUING
A3035.1Master of Information and Communications Technology Pathway B - 1.5 yearsCONTINUING
A3036.1Master of Information and Communications Technology Pathway C - 1.5 yearsCONTINUING
A3037.1Master of Information and Communications Technology (Advanced) Pathway A - 2.5 yearsCURRENT
A3038.1Master of Information and Communications Technology (Advanced) Pathway B - 2 year programCURRENT
A3039.1Master of Information and Communications Technology (Advanced) Pathway C - 2 yearsCURRENT
A3040.1Master of Information and Communications Technology Pathway A - 2 yearsCURRENT
A3041.1Master of Information and Communications Technology Pathway B - 1.5 yearsCURRENT
A3042.1Master of Information and Communications Technology Pathway C - 1.5 yearsCURRENT
A3046.1Master of Communications Technology/Master of Data Science - Pathway A - 3 year programCURRENT
A3047.1Master of Info and Com Technology/Master of Data Sci - Pathway B - 2.5 Year programCURRENT
A3048.1Master of Communications Technology/Master of Data Science - Pathway C -2.5 yr programCURRENT
A4038.1Master of Science (Food Science) - 2 year pathwayCURRENT
A4039.1Master of Science (Food Science) - 1.5 year pathwayCURRENT
SP2007.1MarketingCONTINUING
ST3034.1ManagementCURRENT



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