Unit

School Of Business

International Business StrategyWestern Sydney University Unit Code: 200626.3

Discipline: INTERNATIONAL BUSINESS

Student Contribution Band: 4

Level: 3

Credit Points: 10

Assumed Knowledge
An understanding of the basic principles of marketing and international business.

Equivalent Units
61119 - International Business Strategy

Prerequisite
200083 Marketing Principles OR 200591 Introduction to International Business

About this Unit
In an environment where operating internationally is becoming the norm rather than the exception, firms are faced with ever increasing complexity when formulating their business strategy. This requires an understanding of how firms become and remain international, the basic modes of international involvement, the practice of multinational management and how firms can establish a balance between the sometimes conflicting demands of headquarters, the subsidiary and the governments of all the countries where the multinational enterprise operates. This unit will cover these issues and will deal with both large and small companies that must be global to survive.

Courses
1655.8Bachelor of Arts (Dean's Scholars)CONTINUING
1655.9Bachelor of Arts (Dean's Scholars)CURRENT
1706.3Bachelor of ArtsCONTINUING
1706.4Bachelor of ArtsCURRENT
1808.2Bachelor of Arts/Bachelor of Social ScienceCONTINUING
1808.3Bachelor of Arts/Bachelor of Social ScienceCURRENT
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.3Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.4Bachelor of Arts/Bachelor of BusinessCURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCONTINUING
1842.2Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2739.2Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2747.6Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
2787.2Bachelor of Business (Advanced Business Leadership)SUSPENDED
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
2788.3Bachelor of Business/Bachelor of LawsCONTINUING
2789.3Bachelor of Business (Advanced Business Leadership)/Bachelor of LawsSUSPENDED
3654.3Bachelor of Information and Communications Technology/Bachelor of ArtsCURRENT
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.2Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.4Bachelor of Engineering (Honours)/Bachelor of BusinessCURRENT
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
3763.2Bachelor of Science/Bachelor of ArtsCURRENT
3769.2Bachelor of Data ScienceCURRENT
4748.2Bachelor of Science/Bachelor of BusinessCONTINUING
4748.3Bachelor of Science/Bachelor of BusinessCONTINUING
4748.4Bachelor of Science/Bachelor of BusinessCURRENT
6005.1Diploma in Arts/Bachelor of ArtsCONTINUING
6005.2Diploma in Arts/Bachelor of ArtsCONTINUING
6005.3Diploma in Arts/Bachelor of ArtsCURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCONTINUING
6037.3Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

KT2011.1International BusinessCONTINUING
KT2012.1International Business and Global ManagementCONTINUING
KT2020.1International Business and Global ManagementCONTINUING
M2003.1International BusinessCONTINUING
M2513.1Global BusinessCURRENT
MT2004.1International BusinessCONTINUING
MT2015.1International BusinessCONTINUING
MT2025.1International BusinessCURRENT
SM2010.1International BusinessCONTINUING
SM2059.1International BusinessCURRENT



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