School Of ManagementHospitality Business Research MethodsWestern Sydney University Unit Code: 200559.1
Discipline: BUSINESS MANAGEMENT
Student Contribution Band: 3
Level: 3
Credit Points: 10
Assumed Knowledge
Units offered in semesters 1-4 of the Hospitality Management Program or equivalent.
Incompatible Units
200581 - Sport Management Research Methods
About this Unit
This unit replaced by 200707 Service Industry Studies in 2009. The purpose of this unit is to introduce students to research methods used in business. It examines the role of research, theoretical frameworks and methodological considerations in hospitality business research. The role of and appropriateness of both qualitative and quantitative methodologies and analysis methods is examined. The importance of appropriate design and interpretation of research is stressed. Students are also introduced to both qualitative and quantitative software and their applications.