Graduate School Of Business (Sgsm)Contemporary Issues in International MarketingWestern Sydney University Unit Code: 200512.1
Discipline: INTERNATIONAL BUSINESS
Student Contribution Band: 3
Level: 7
Credit Points: 10
Assumed Knowledge
The basics of International Marketing.
Prerequisite
51012 International Marketing
About this Unit
From 2010, this unit replaced by 200730 Contemporary Issues in Marketing. This unit aims to build upon the knowledge gained in the basic International Marketing unit by applying the knowledge gained in that unit to specific contemporary conceptual and empirical issues in international marketing.