School Of Business

International Marketing ResearchWestern Sydney University Unit Code: 200374.3

Discipline: MARKETING

Student Contribution Band: 4

Level: 2

Credit Points: 10

Assumed Knowledge
An understanding of the basic principles of marketing, international business and statistics

200032 Statistics for Business AND 200083 Marketing Principles AND 200591 Introduction to International Business

About this Unit
This unit aims to provide students with tools to undertake and critically evaluate simple international marketing research projects. It covers basic marketing research concepts and statistical techniques with emphasis on the impact of the international environment in conducting both primary and secondary data research.

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