Graduate School Of Business (Sgsm)International Business ResearchWestern Sydney University Unit Code: 200368.2
Discipline: INTERNATIONAL BUSINESS
Student Contribution Band: 3
Level: 7
Credit Points: 10
Equivalent Units
200370 - Marketing Research
About this Unit
From 2010, this unit replaced by 200726 Information for Business. This unit deals with the application of research techniques to international business decision-making. Experience will be provided in using the scientific method to define international business research problems, design a research project and to collect, analyse and interpret data. Emphasis will be placed on the issues and problems involved in conducting both secondary and primary data research in international business.