School Of Business

E-Marketing ProjectWestern Sydney University Unit Code: 200236.3

Discipline: MARKETING

Student Contribution Band: 3

Level: 3

Credit Points: 10

Assumed Knowledge
An understanding of marketing concepts including the elements of consumer behaviour, marketing research methods, marketing communications, channel management and distribution, brand and product management, competitive strategy and quantitative methods in marketing. The basics of economics, finance and accounting, mathematics and statistics and general communications are also assumed.

200233 Principles of E-Marketing

About this Unit
This unit brings together the knowledge and skills that have been developed in the e-marketing electives by completing a “real-life” research project on a specific entrepreneurial activity related to electronic business. The project may cover the marketing strategies of a new electronic business or how a conventional business is embracing electronic marketing as part of its overall business strategy. It is expected that students will apply not only appropriate marketing theory but also theory learned in earlier subjects.

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