School Of BusinessE-Marketing StrategyWestern Sydney University Unit Code: 200235.2
Discipline: MARKETING
Student Contribution Band: 3
Level: 2
Credit Points: 10
Corequisite
200233 Principles of E-Marketing
About this Unit
This subject further develops electronic business and marketing strategy models and frameworks. Students will critically analyse current electronic and marketing strategy models and frameworks in different competitive environments. As electronic business and marketing strategy concepts are still in the emerging and formative stages, students will be rigorously challenged to rethink and redifine concepts are still in the emerging and formative stages, students will be rigorously challenged to rethink and redefine concepts of strategy for eletronic business environments; as well as pre-existing concepts of electronic business marketing strategy.
Courses| 2739.2 | Bachelor of Business and Commerce | CONTINUING |
| 2739.5 | Bachelor of Business and Commerce | CONTINUING |
| 2753.1 | Bachelor of Business and Commerce | CONTINUING |
| 2753.2 | Bachelor of Business and Commerce | CONTINUING |
| 2753.3 | Bachelor of Business and Commerce | CONTINUING |
| 2753.4 | Bachelor of Business and Commerce | CONTINUING |