School Of BusinessGlobal E-Business MarketingWestern Sydney University Unit Code: 200232.4
Discipline: INTERNATIONAL BUSINESS
Student Contribution Band: 3
Level: 7
Credit Points: 10
About this Unit
The unit is designed to create an awareness of the requirements for using the Internet and other forms of E-business to create awareness, promote the offering and effect its distribution in international markets. The unit also explores the interaction between the internet and factors in the international business environment.