School Of Business

The Markets of EuropeWestern Sydney University Unit Code: 200099.3

Discipline: MARKETING

Student Contribution Band: 3

Level: 3

Credit Points: 10

Assumed Knowledge
A knowledge of the basic principles of marketing, consumer behaviour and international marketing

200083 Marketing Principles AND 200094 International Marketing

About this Unit
This unit will profile the member states of the European Union in terms of their marketing environment, with emphasis on those various features, similarities, differences and interactions deemed to be of commercial and marketing significance. A major focus of the course will be the impact of European integration and the relevance of the European Union. The European Union will be discussed in its global context, particularly its relationship with Central and Eastern Europe and the Asia-Pacific. The course therefore gives students the opportunity to undertake macro-environmental analysis and examine the effects of environmental influences on marketing, while also learning about other cultures.

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KT2011.1International BusinessCONTINUING
M2001.1Applied Marketing ManagementCONTINUING
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