School Of BusinessThe Markets of AsiaWestern Sydney University Unit Code: 200098.2
Discipline: MARKETING
Student Contribution Band: 3
Level: 3
Credit Points: 10
Equivalent Units
61751 - Regional Market Study (Asia)
About this Unit
Markets of Asia unit offers a balanced and practical introduction to the dynamic and robust Asian market place. Most of the students undertaking this unit will have exposure to countries other than Australia and would have travelled internationally or have an intention to do so. In the present context of globalisation, business is international business. In Australia today even a small locally based manufacturing company’s operations are in some way influenced by the tentacles of Asian businesses. This is a journey that starts with a major Asian powerhouse, Peoples Republic of China and ends at the doorstep of another Asian powerhouse, India.