School Of BusinessApplied Marketing ResearchWestern Sydney University Unit Code: 200097.3
Discipline: MARKETING
Student Contribution Band: 3
Level: 3
Credit Points: 10
Assumed Knowledge
An understanding of marketing concepts including the elements of consumer behaviour, marketing research methods, marketing communications, channel management and distribution, brand and product management, competitive strategy and quantitative methods in marketing. The basics of economics, finance and accounting, mathematics and statistics and general communications are also assumed
Prerequisite
200085 Fundamentals of Marketing Research
About this Unit
This unit is designed for students who have completed the pre-requisite unit, Fundamentals of Marketing Research and who wish to gain higher level and practical skills in the development and implementation of a research design, as well as the opportunity of gaining experience with an outside client and a real-world research task. In this subject you will work on an actual marketing research project with an actual client. This provides you with challenges and responsibilities beyond the usual classroom.
Courses| 2739.2 | Bachelor of Business and Commerce | CONTINUING |
| 2739.5 | Bachelor of Business and Commerce | CONTINUING |
Specialisations
| M2001.1 | Applied Marketing Management | CONTINUING |