School Of BusinessSales ManagementWestern Sydney University Unit Code: 200095.3
Discipline: MARKETING
Student Contribution Band: 3
Level: 3
Credit Points: 10
Assumed Knowledge
Assumed knowledge of basic marketing principles.
Prerequisite
200083 Marketing Principles
About this Unit
The aim of the unit is to provide students with a sound theoretical basis and practical application of theory in sales management, and acknowledges sales as a common first step into marketing and management careers for graduates. This will be achieved by: (1) examining the sales role within the discipline of marketing and its importance as a function within contemporary organisations; (2) considering the varied roles played by salespeople within organisations; and (3) presenting concepts and techniques for organising the sales function in a professional manner, such that these functions more effectively contribute to the corporate goals of the organisation.
Courses| 2739.2 | Bachelor of Business and Commerce | CONTINUING |
| 2739.5 | Bachelor of Business and Commerce | CONTINUING |
Specialisations
| M2001.1 | Applied Marketing Management | CONTINUING |