Unit

School Of Business

International MarketingWestern Sydney University Unit Code: 200094.4

Discipline: MARKETING

Student Contribution Band: 4

Level: 3

Credit Points: 10

Assumed Knowledge
Students should have a good understanding of marketing research, brand management and the foundations of economics.

Prerequisite
200083 Marketing Principles OR 200591 Introduction to International Business

About this Unit
Marketing internationally has become a necessity for many firms that wish to survive and grow in today's dynamic and increasingly linked world economy. International Marketing is concerned with understanding and successfully managing the different international economic, cultural, political and legal environments as they affect the marketing activities of companies. International Marketing examines the role of marketing research, international finance, overseas market entry and expansion strategies and the marketing mix in international markets. On completion of this unit students will have acquired a sound theoretical basis and, particularly, a practical understanding of how companies operate in international markets.

Courses
1655.8Bachelor of Arts (Dean's Scholars)CONTINUING
1655.9Bachelor of Arts (Dean's Scholars)CURRENT
1706.3Bachelor of ArtsCONTINUING
1706.4Bachelor of ArtsCURRENT
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1808.2Bachelor of Arts/Bachelor of Social ScienceCONTINUING
1808.3Bachelor of Arts/Bachelor of Social ScienceCURRENT
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.3Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.4Bachelor of Arts/Bachelor of BusinessCURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCONTINUING
1842.2Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2739.2Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2740.4Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.5Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.6Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.7Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.8Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.9Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2747.6Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
2787.2Bachelor of Business (Advanced Business Leadership)SUSPENDED
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
2788.3Bachelor of Business/Bachelor of LawsCONTINUING
2789.3Bachelor of Business (Advanced Business Leadership)/Bachelor of LawsSUSPENDED
3502.7Bachelor of Design and TechnologyCONTINUING
3503.6Bachelor of Industrial DesignCONTINUING
3503.7Bachelor of Industrial DesignCONTINUING
3654.3Bachelor of Information and Communications Technology/Bachelor of ArtsCURRENT
3655.5Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING
3726.1Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.2Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.3Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.2Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.4Bachelor of Engineering (Honours)/Bachelor of BusinessCURRENT
3729.2Bachelor of Design and TechnologyCONTINUING
3730.1Bachelor of Industrial DesignCONTINUING
3730.2Bachelor of Industrial DesignCONTINUING
3731.2Bachelor of Industrial Design (Honours)CONTINUING
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
3763.2Bachelor of Science/Bachelor of ArtsCURRENT
4748.2Bachelor of Science/Bachelor of BusinessCONTINUING
4748.3Bachelor of Science/Bachelor of BusinessCONTINUING
4748.4Bachelor of Science/Bachelor of BusinessCURRENT
6005.1Diploma in Arts/Bachelor of ArtsCONTINUING
6005.2Diploma in Arts/Bachelor of ArtsCONTINUING
6005.3Diploma in Arts/Bachelor of ArtsCURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCONTINUING
6037.3Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

KP2005.1MarketingCONTINUING
KP2016.1MarketingCONTINUING
KT2011.1International BusinessCONTINUING
KT2012.1International Business and Global ManagementCONTINUING
KT2015.1MarketingCONTINUING
KT2020.1International Business and Global ManagementCONTINUING
M2003.1International BusinessCONTINUING
M2011.1MarketingCONTINUING
M2513.1Global BusinessCURRENT
M3077.1International Design ManagementCONTINUING
M3093.1Design-led Innovation and ManagementCONTINUING
M3125.1Design-led Innovation & ManagementCONTINUING
M4015.1BusinessCONTINUING
M4018.1BusinessCURRENT
MT2004.1International BusinessCONTINUING
MT2006.1MarketingCONTINUING
MT2015.1International BusinessCONTINUING
MT2025.1International BusinessCURRENT
MT2027.1MarketingCONTINUING
SM2010.1International BusinessCONTINUING
SM2018.1MarketingCONTINUING



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