School Of Business

New Frontiers in MarketingWestern Sydney University Unit Code: 200093.3

Discipline: MARKETING

Student Contribution Band: 3

Level: 3

Credit Points: 10

Assumed Knowledge
An appreciation of marketing fundamentals

200083 Marketing Principles

Unit Enrolment Restrictions
Students should be in their final year of study.

About this Unit
In this elective unit, final-year students explore emerging/contemporary issues in marketing, including: controversial new products and services; business etiquette/ethics; and the need for environmentally-friendly marketing. In a practical and fun way, students apply marketing learning to imaginary scenarios and dramatic situations they are likely to face in industry. At one level, the unit aims to expose students to a range of contemporary marketing issues. At another level, the unit aims to immerse students in enjoyable, thought provoking and stimulating applied learning in the form of experiential learning. At yet another level, the unit seeks to develop students into more complete and reflective practitioners who are better able to cope with the changing demands of business.

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2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
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M2001.1Applied Marketing ManagementCONTINUING
SM2038.1Business SustainabilityCONTINUING

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