Unit

School Of Business

Marketing of ServicesWestern Sydney University Unit Code: 200090.3

Discipline: MARKETING

Student Contribution Band: 4

Level: 3

Credit Points: 10

Assumed Knowledge
An advanced understanding of marketing theory and practice

Equivalent Units
200915 - The Service Enterprise

Prerequisite
200083 Marketing Principles

About this Unit
Given the service-based nature of modern economies, business graduates will either work for firms whose central offering is service or be employed by organisations that use service as an integral supporting element in what they do and what they offer. Therefore, increasingly, knowledge and skills in the field of marketing of services are required by personnel operating across various industries and in a range of roles. The unit aims to: expose students to relevant theory and practice in the field of services marketing; develop participants into more complete marketers capable of operating in service marketing environments.

Courses
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
2739.2Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2740.4Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.5Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.6Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.7Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.8Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.9Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2747.6Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
3655.5Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING

Specialisations

KP2005.1MarketingCONTINUING
KP2016.1MarketingCONTINUING
KT2015.1MarketingCONTINUING
M2011.1MarketingCONTINUING
MT2006.1MarketingCONTINUING
SM2018.1MarketingCONTINUING
SM2021.1Public Practice AccountingCONTINUING



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