Unit

School Of Business

Marketing PrinciplesWestern Sydney University Unit Code: 200083.3

Discipline: MARKETING

Student Contribution Band: 4

Level: 1

Credit Points: 10

Equivalent Units
700001 - Marketing Principles (UWSC), 700089 - Marketing Principles (Creative Industries)

About this Unit
Marketing Principles is an introductory marketing course that delivers an overview of the marketing process and how it works within the field of business. This unit examines how organisations use marketing decisions to satisfy customer needs and deliver value, with a focus on the impact of digital technology. Areas of study include market segmentation and positioning; product decisions and branding; customer decision processes, omnichannel marketing; digital marketing communications; pricing strategies; and customer insights The unit provides a foundation for those students in the marketing major; however, it also provides a broad overview for those who seek a general understanding of marketing practice and theory.

Courses
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1818.1Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.2Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.3Bachelor of Arts/Bachelor of BusinessCONTINUING
1818.4Bachelor of Arts/Bachelor of BusinessCURRENT
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1820.1Bachelor of International Studies/Bachelor of BusinessCONTINUING
1820.2Bachelor of International Studies/Bachelor of BusinessCURRENT
2522.1Bachelor of Business (Management)/Bachelor of LawsCONTINUING
2723.3Bachelor of Communication Studies/Bachelor of LawsCONTINUING
2739.2Bachelor of Business and CommerceCONTINUING
2739.5Bachelor of Business and CommerceCONTINUING
2740.4Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.5Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.6Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.7Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.8Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2740.9Bachelor of Business and Commerce/Bachelor of LawsCONTINUING
2747.6Bachelor of Business and Commerce (Advanced Business Leadership)/Bachelor of LawsCONTINUING
2753.1Bachelor of Business and CommerceCONTINUING
2753.2Bachelor of Business and CommerceCONTINUING
2753.3Bachelor of Business and CommerceCONTINUING
2753.4Bachelor of Business and CommerceCONTINUING
2754.3Bachelor of Business and Commerce (Advanced Business Leadership)CONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
2787.2Bachelor of Business (Advanced Business Leadership)SUSPENDED
2788.2Bachelor of Business/Bachelor of LawsCONTINUING
2788.3Bachelor of Business/Bachelor of LawsCONTINUING
2789.3Bachelor of Business (Advanced Business Leadership)/Bachelor of LawsSUSPENDED
3502.7Bachelor of Design and TechnologyCONTINUING
3503.4Bachelor of Industrial DesignCONTINUING
3503.6Bachelor of Industrial DesignCONTINUING
3503.7Bachelor of Industrial DesignCONTINUING
3639.1Bachelor of Information and Communications TechnologyCONTINUING
3639.3Bachelor of Information and Communications TechnologyCONTINUING
3639.4Bachelor of Information and Communications TechnologyCURRENT
3655.5Bachelor of Information and Communications Technology/Bachelor of Business and CommerceCONTINUING
3656.3Bachelor of Information and Communications Technology/Bachelor of Business and Commerce (Accounting)CONTINUING
3684.2Bachelor of Information and Communications Technology (Advanced)CURRENT
3726.1Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.2Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3726.3Bachelor of Sustainable Agriculture and Food SecurityCONTINUING
3728.1Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.2Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.3Bachelor of Engineering (Honours)/Bachelor of BusinessCONTINUING
3728.4Bachelor of Engineering (Honours)/Bachelor of BusinessCURRENT
3729.2Bachelor of Design and TechnologyCONTINUING
3730.1Bachelor of Industrial DesignCONTINUING
3730.2Bachelor of Industrial DesignCONTINUING
3731.2Bachelor of Industrial Design (Honours)CONTINUING
3737.2Bachelor of Information and Communications Technology/Bachelor of BusinessCURRENT
3744.2Bachelor of Information Systems/Bachelor of BusinessCURRENT
3745.2Bachelor of Information Systems Advanced/Bachelor of BusinessCURRENT
4748.2Bachelor of Science/Bachelor of BusinessCONTINUING
4748.3Bachelor of Science/Bachelor of BusinessCONTINUING
4748.4Bachelor of Science/Bachelor of BusinessCURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCONTINUING
6037.3Diploma in Business/Bachelor of BusinessCURRENT
6039.1Diploma/Bachelor of Information and Communications TechnologyCURRENT

Specialisations

KP2000.1AccountingCONTINUING
KP2001.1Applied FinanceCONTINUING
KP2002.1EconomicsCONTINUING
KP2003.1Human Resources ManagementCONTINUING
KP2004.1ManagementCONTINUING
KP2005.1MarketingCONTINUING
KP2006.1Hospitality ManagementCONTINUING
KP2007.1PropertyCONTINUING
KP2008.1Sport ManagementCONTINUING
KP2009.1AccountingCONTINUING
KP2010.1AccountingCONTINUING
KP2011.1Applied FinanceCONTINUING
KP2012.1EconomicsCONTINUING
KP2013.1Hospitality ManagementCONTINUING
KP2014.1Human Resource ManagementCONTINUING
KP2015.1ManagementCONTINUING
KP2016.1MarketingCONTINUING
KP2017.1PropertyCONTINUING
KP2018.1Sport ManagementCONTINUING
KT2000.1AccountingCONTINUING
KT2001.1Applied EconomicsCONTINUING
KT2002.1Applied FinanceCONTINUING
KT2004.1Economics and FinanceCONTINUING
KT2006.1Financial MathematicsCONTINUING
KT2007.1Global Operations and Supply Chain ManagementCONTINUING
KT2008.1Hospitality ManagementCONTINUING
KT2009.1Human Resource Development and Organisational DevelopmentCONTINUING
KT2010.1Human Resource Management and Industrial RelationsCONTINUING
KT2011.1International BusinessCONTINUING
KT2012.1International Business and Global ManagementCONTINUING
KT2013.1International Trade and FinanceCONTINUING
KT2014.1ManagementCONTINUING
KT2015.1MarketingCONTINUING
KT2016.1PropertyCONTINUING
KT2018.1Sport ManagementCONTINUING
KT2019.1Human Resource Management and Industrial RelationsCONTINUING
KT2020.1International Business and Global ManagementCONTINUING
KT2021.1Hospitality ManagementCONTINUING
KT2022.1Sport ManagementCONTINUING
M1613ADV.1AdvertisingCONTINUING
M2001.1Applied Marketing ManagementCONTINUING
M2011.1MarketingCONTINUING
M3075.1Innovation Design ManagementCONTINUING
M3077.1International Design ManagementCONTINUING
M3087.1Innovation Design ManagementCONTINUING
M3093.1Design-led Innovation and ManagementCONTINUING
M3125.1Design-led Innovation & ManagementCONTINUING
M3503IDM.1Innovation Design ManagementCONTINUING
M3503INTDM.1International Design ManagementCONTINUING
M4015.1BusinessCONTINUING
M4018.1BusinessCURRENT
MT2000.1AccountingCONTINUING
MT2001.1Applied FinanceCONTINUING
MT2002.1Hospitality ManagementCONTINUING
MT2003.1Human Resource Management and Industrial RelationsCONTINUING
MT2004.1International BusinessCONTINUING
MT2005.1ManagementCONTINUING
MT2006.1MarketingCONTINUING
MT2007.1PropertyCONTINUING
MT2008.1Sport ManagementCONTINUING
MT2010.1EconomicsCONTINUING
MT2011.1Applied FinanceCONTINUING
MT2012.1Human Resource ManagementCONTINUING
MT2013.1ManagementCONTINUING
MT2014.1PropertyCONTINUING
MT2015.1International BusinessCONTINUING
MT2027.1MarketingCONTINUING
MT2040.1MarketingCURRENT
SM2001.1Accounting ControllershipCONTINUING
SM2010.1International BusinessCONTINUING
SM2018.1MarketingCONTINUING
SM2043.1Accounting ControllershipCONTINUING
SM3031.1IT SupportCONTINUING
SM3054.1IT SupportCURRENT



Western Sydney University Copyright © 2004-2016 ABN 53 014 069 881 CRICOS Provider No: 00917K Contact Us | Disclaimer | Emergency Help |