School Of BusinessMarketing PrinciplesWestern Sydney University Unit Code: 200083.2
Discipline: MARKETING
Student Contribution Band: 4
Level: 1
Credit Points: 10
Equivalent Units
61711 - Marketing Principles, 700001 - Marketing Principles (UWSC), 700089 - Marketing Principles (Creative Industries)
Unit Enrolment Restrictions
External offerings for this unit are only available to students who are enrolled in the Property course, Key Program or Major. Only students enrolled with Online Education Services (WSU Online) may enrol in the WSU Online offering of the unit.
About this Unit
Marketing Principles is an introductory marketing course that delivers an overview of the marketing process and how it works within the field of business. This unit examines how organisations use marketing decisions to satisfy customer needs and deliver value. Areas of study include market segmentation and positioning; market planning; product decisions and new product development; branding; customer decision processes, channels of distribution; promotion and advertising; pricing strategies; and customer information management. The unit provides a foundation for those students in the marketing major; however it also provides a broad overview for those who seek a general understanding of the topic.
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Specialisations