School Of Humanities And Communication ArtsStrategic CommunicationWestern Sydney University Unit Code: 102292.1
Discipline: COMMUNICATION AND MEDIA STUDIES NEC
Student Contribution Band: 4
Level: 7
Credit Points: 20
Incompatible Units
101961 - Strategic Communication
Unit Enrolment Restrictions
Students must be enrolled in a postgraduate course.
About this Unit
Local and international industry trends show that strategic communication, particularly including agendas of innovation and ethics, are a growing force in the convergent media landscape. This unit introduces students to both the science and art of strategic communication. It is grounded in an advanced understanding of the complexity of human communication processes and driven by a conviction that systematic research and analysis is required to inform strategic communication responses. This unit is based around a series of assessments that require students to address a real-world business challenge or a social issue in ways that take advantage of convergent media environments.
Courses| 1836.1 | Master of Digital Humanities | SUSPENDED |
| 1856.2 | Master of Creative Industries | SUSPENDED |
| 2761.3 | Master of Business Administration | CONTINUING |
| 2761.5 | Master of Business Administration | CONTINUING |
| 2761.6 | Master of Business Administration | CURRENT |
Specialisations
| SP2019.1 | Digital Knowledge and Innovation | CONTINUING |
| SP2022.1 | Digital Knowledge and Innovation | CURRENT |