School Of Humanities And Communication Arts

Digital and Social Media CommunicationsWestern Sydney University Unit Code: 102058.2


Student Contribution Band: 1

Level: 3

Credit Points: 20

Equivalent Units
101942 - Digital and Social Media Communication, 101828 - Advertising: Digital Media

100706 Advertising: An Introduction OR 100212 Public Relations Theory and Practice AND 102056 Communication Strategies

Unit Enrolment Restrictions
Successful completion of 80 credit points at Level 1

About this Unit
From 2017 this unit replaced by 102518 - Digital Communication. This unit covers the theory and practice of using social/digital media (SDM) for marketing and promotion in a variety of business, advertising and public relations agency contexts. It provides an introduction to the areas of strategy, creative writing and media planning for SDM. It examines trends and issues surrounding the usage of SDM and application and development of practical and tactical tools. Case studies and examples are used to demonstrate best practices. Students develop a major project where they demonstrate appropriate and professional usage of SDM strategies and tactics in a specific communications field context of advertising or public relations.

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