Unit

School Of Humanities And Communication Arts

Communication StrategiesWestern Sydney University Unit Code: 102056.2

Discipline: COMMUNICATION AND MEDIA STUDIES

Student Contribution Band: 4

Level: 2

Credit Points: 10

Assumed Knowledge
Knowledge gained from Year 1 introductory units in Public Relations (PR) or Advertising, competent literacy skills, basic computer skills.

Equivalent Units
101829 - Public Relations Tactics, 100215 - Advertising: Strategy, 101176 - Public Relations Strategy

Unit Enrolment Restrictions
Successful completion of 80 credit points at Level 1.

About this Unit
Communication Strategies is a dynamic practice-oriented unit designed to teach students how to interrogate and analyse real clients’ products/services, issues and opportunities, markets and audiences, in order to develop effective communication strategies. Through discussion topics and project-based work, students will learn how to design and implement a holistic communications strategy that is relevant for a particular client.

Courses
1571.10Bachelor of Design (Visual Communication)CURRENT
1571.9Bachelor of Design (Visual Communication)CONTINUING
1696.3Bachelor of CommunicationCONTINUING
1696.4Bachelor of CommunicationCURRENT
1707.2Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.3Bachelor of Communication/Bachelor of International StudiesCONTINUING
1707.4Bachelor of Communication/Bachelor of International StudiesCURRENT
1736.2Bachelor of Communication (Dean's Scholars)CURRENT
1785.1Bachelor of Communication/Bachelor of Business and CommerceCONTINUING
1819.2Bachelor of Communication/Bachelor of BusinessCONTINUING
1819.3Bachelor of Communication/Bachelor of BusinessCURRENT
1838.1Bachelor of Creative IndustriesCONTINUING
1838.2Bachelor of Creative IndustriesCURRENT
1839.1Bachelor of Design/Bachelor of Creative IndustriesCONTINUING
1839.2Bachelor of Design/Bachelor of Creative IndustriesCURRENT
1840.1Bachelor of Communication/Bachelor of Creative IndustriesCONTINUING
1840.2Bachelor of Communication/Bachelor of Creative IndustriesCURRENT
1841.1Bachelor of Music/Bachelor of Creative IndustriesCONTINUING
1841.2Bachelor of Music/Bachelor of Creative IndustriesCURRENT
1842.1Bachelor of Arts/Bachelor of Creative IndustriesCONTINUING
1842.2Bachelor of Arts/Bachelor of Creative IndustriesCURRENT
2752.2Bachelor of Communication/Bachelor of LawsCONTINUING
2752.3Bachelor of Communication/Bachelor of LawsCONTINUING
2752.4Bachelor of Communication/Bachelor of LawsCONTINUING
2752.5Bachelor of Communication/Bachelor of LawsCONTINUING
2752.6Bachelor of Communication/Bachelor of LawsCONTINUING
2786.2Bachelor of BusinessCONTINUING
2786.3Bachelor of BusinessCURRENT
6007.1Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.2Diploma in Communication/Bachelor of CommunicationCONTINUING
6007.3Diploma in Communication/Bachelor of CommunicationCURRENT
6009.1Diploma in Communication/Bachelor of Creative IndustriesCONTINUING
6009.2Diploma in Communication/Bachelor of Creative IndustriesCURRENT
6011.1Diploma in Design/Bachelor of Design (Visual Communication)CONTINUING
6011.2Diploma in Design/Bachelor of Design (Visual Communication)CURRENT
6037.1Diploma in Business/Bachelor of BusinessCONTINUING
6037.2Diploma in Business/Bachelor of BusinessCONTINUING
6037.3Diploma in Business/Bachelor of BusinessCURRENT

Specialisations

M1064.1AdvertisingCONTINUING
M1065.1Public RelationsCONTINUING
M1121.1AdvertisingCURRENT
M1122.1Public RelationsCURRENT
SM1085.1AdvertisingCONTINUING
SM1086.1Public RelationsCONTINUING
SM1122.1Public RelationsCURRENT
SM1123.1AdvertisingCURRENT
SM1125.1Advertising StudiesCURRENT



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