School Of Humanities And Communication ArtsAccount and Client ManagementWestern Sydney University Unit Code: 101941.4
Discipline: COMMUNICATION AND MEDIA STUDIES
Student Contribution Band: 4
Level: 2
Credit Points: 10
Equivalent Units
101058 - Writing for the Professions
Unit Enrolment Restrictions
Successful completion of 80 credit points in currently enrolled course.
About this Unit
Effectively managing a client or an ‘account’ requires a special combination of skills. In this subject, you’ll learn the basic principles of account management and how to nurture and foster an environment of trust, respect and partnership. Working on an applied project, you’ll explore best practice in ‘hard skills’: understanding clients’ objectives, developing a strategy, managing a project, preparing and holding effective meetings, writing WIPs (work in progress) and contact reports, and working toward specific financial/success metrics. Just as important to your success in client-facing roles are ‘soft skills’. You’ll learn how to be more proactive, overcome procrastination, manage ‘challenging’ personalities, develop a network, adapt to cross-cultural differences, and present well. Both hard and soft skills are critical to the success of your project, your role as client liaison, and importantly, your career.
Courses| 1571.10 | Bachelor of Design (Visual Communication) | CURRENT |
| 1571.9 | Bachelor of Design (Visual Communication) | CONTINUING |
| 1696.3 | Bachelor of Communication | CONTINUING |
| 1696.4 | Bachelor of Communication | CURRENT |
| 1707.2 | Bachelor of Communication/Bachelor of International Studies | CONTINUING |
| 1707.3 | Bachelor of Communication/Bachelor of International Studies | CONTINUING |
| 1707.4 | Bachelor of Communication/Bachelor of International Studies | CURRENT |
| 1736.2 | Bachelor of Communication (Dean's Scholars) | CURRENT |
| 1785.1 | Bachelor of Communication/Bachelor of Business and Commerce | CONTINUING |
| 1819.2 | Bachelor of Communication/Bachelor of Business | CONTINUING |
| 1819.3 | Bachelor of Communication/Bachelor of Business | CURRENT |
| 1838.1 | Bachelor of Creative Industries | CONTINUING |
| 1838.2 | Bachelor of Creative Industries | CURRENT |
| 1839.1 | Bachelor of Design/Bachelor of Creative Industries | CONTINUING |
| 1839.2 | Bachelor of Design/Bachelor of Creative Industries | CURRENT |
| 1840.1 | Bachelor of Communication/Bachelor of Creative Industries | CONTINUING |
| 1840.2 | Bachelor of Communication/Bachelor of Creative Industries | CURRENT |
| 1841.1 | Bachelor of Music/Bachelor of Creative Industries | CONTINUING |
| 1841.2 | Bachelor of Music/Bachelor of Creative Industries | CURRENT |
| 1842.1 | Bachelor of Arts/Bachelor of Creative Industries | CONTINUING |
| 1842.2 | Bachelor of Arts/Bachelor of Creative Industries | CURRENT |
| 2752.2 | Bachelor of Communication/Bachelor of Laws | CONTINUING |
| 2752.3 | Bachelor of Communication/Bachelor of Laws | CONTINUING |
| 2752.4 | Bachelor of Communication/Bachelor of Laws | CONTINUING |
| 2752.5 | Bachelor of Communication/Bachelor of Laws | CONTINUING |
| 2752.6 | Bachelor of Communication/Bachelor of Laws | CONTINUING |
| 2786.2 | Bachelor of Business | CONTINUING |
| 2786.3 | Bachelor of Business | CURRENT |
| 6007.1 | Diploma in Communication/Bachelor of Communication | CONTINUING |
| 6007.2 | Diploma in Communication/Bachelor of Communication | CONTINUING |
| 6007.3 | Diploma in Communication/Bachelor of Communication | CURRENT |
| 6009.1 | Diploma in Communication/Bachelor of Creative Industries | CONTINUING |
| 6009.2 | Diploma in Communication/Bachelor of Creative Industries | CURRENT |
| 6011.1 | Diploma in Design/Bachelor of Design (Visual Communication) | CONTINUING |
| 6011.2 | Diploma in Design/Bachelor of Design (Visual Communication) | CURRENT |
| 6037.1 | Diploma in Business/Bachelor of Business | CONTINUING |
| 6037.2 | Diploma in Business/Bachelor of Business | CONTINUING |
| 6037.3 | Diploma in Business/Bachelor of Business | CURRENT |
Specialisations