Unit

School Of Social Sciences

Destination ManagementWestern Sydney University Unit Code: 101270.6

Discipline: TOURISM MANAGEMENT

Student Contribution Band: 4

Level: 3

Credit Points: 10

Unit Enrolment Restrictions
Successful completion of 80 credit points.

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About this Unit
Destination Management provides students with a fundamental understanding of the concepts in destination management. This includes coordination of the destination in terms of the tourism industry’s sectors, their relationship with each other and the marketing challenges they face. An appreciation of the importance of a destination’s unique cultural, natural and economic attributes is developed from the viewpoint of the visitor and industry representatives. The implications of the focus on the visitor experience and its influence on sustainability and competitiveness are explored.