School Of Humanities And Communication ArtsPublic Relations StrategyWestern Sydney University Unit Code: 101176.3
Discipline: COMMUNICATION AND MEDIA STUDIES NEC
Student Contribution Band: 1
Level: 2
Credit Points: 10
Assumed Knowledge
Develops on the theories and practices learned in Public Relations Theory and Practice.
Equivalent Units
100238 - Public Relations Management
Prerequisite
100212 Public Relations Theory and Practice
About this Unit
In 2013, this unit replaced by 102056 - Communication Strategies. This unit will explore the relationship between organisations (in both the private and public sectors) and public relations strategy. Student learning will address the importance of public relations in designing and implementing a holistic communications strategy as well as demonstrate the importance of public relations to organisations.
Courses| 2723.3 | Bachelor of Communication Studies/Bachelor of Laws | CONTINUING |
Specialisations